WEEK FOUR
TUTOR LED TASK: BRANDING, MARKETING & VALUES
Today is a 20 minute task led by your tutor and a Westminster City Council member. Follow each task carefully during the session.
Task 1: Create a logo for your business. Using Canva.com, create a logo which encapsulates the concept and identity of your business. How will you make it stand out?
Task 2: Create either a social media post or other marketing for your business. Using Canva.com, create something which can be shown in your presentation to demonstrate how you will communicate your business.
Extension Task: Secure your company values & mission. This can go alongside your brand, make sure people know what you stand for. Why do you exist?
Task One
What is a brand?
A brand is your business identity. More than just a logo and colours, it’s how we feel about a product, service or a company.
Using the website, Canva, design a logo which best represents your business and its identity.
As an extension, research the companies below and explore how they incoorperate the 5 senses into their brand.
Task Two
What do we mean by ‘marketing’?
Marketing a business is the process of getting people interested in your product or service.
We use te 4Ps! Product, place, promotion and price to help attract your target customers. Watch the video below to help you.
Using the website, Canva, design a marketing tool which will attract your target audience.
