TUTOR LED TASK: TEAM ROLES, TARGET CUSTOMER & MARKET RESEARCH
Today is a 20 minute task led by your tutor and a Westminster City Council member. Follow each task carefully during the session.
Task 1: Agree on a project idea. As a group, reflect on the challenge set during week 1 and agree on a final project idea.
Task 2: Assign team roles. Using the definitions below, who will be taking on each role within the team?
Extension Task: Explore market research. In your own time, watch the video on market research and undertake your own for this project.
What do you want to say, that isn’t being said?
Is there a problem which your community is facing that you wished to solve?
Is there a cause which is important to you, that you are passionate about and want to support?
Take a look at the team roles below. Which ones appeal to you? We recommend having one or two PM’s and an even spread of the roles.
You may split the roles as you wish. However, we suggest 4-5 in the pitching team!
Remember, all roles are crucial to the success of a business!
Good communicator and leader. Delegate tasks & motivate their team. Ensure each team is making progress.
Imaginative people with great design skills or a passion for design. Collaborative worker who can tell a story!
Have a way for making things stand out. Give your product an identity. Understand the target market and be creative.
Confident with numbers. Ensure the business makes money, identify different funding streams, keep track of costs.
Confident public speakers. Responsible for ensuring the message and work of your classmates gets across.
Assistant Project Managers
Support PM by taking on tasks. Collaborative workers, adaptive and receptive to feedback.
Business Model Team
Strategic thinkers. Ensure BMC is filled out effectively. Good communicators, sharing updates to the PM.
Which role will you choose?
Extension Task: Market Research
Watch the video below to help you understand what marker research is and how it can be conducted
- Conduct a questionnaire with your target market.
- Research competitors online.
- Watch videos and research your market.